Its that time of the month again, yes the session is here. This month it's hosted by Curtis Taylor at Hophead Said. This month its all about artwork on beer labels and other forms of brewery adverts. At one point I was planning to collect beer labels. I knew the secretary of the British Labelogist Society and one of my friends collected labels to send to his Czech friend. I had a pile of bottles stored at the bottom of my bed, but never got around to steaming them off and when I moved houses they all ended up in the bottle bank.
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| Odell Double Pilsner |
I love all of Odell's beer labels. They're on matt paper with a slight faded beige colour and use pastel shades giving the impression that they're either hand drawn or come from some time in the past. I also like their beer name font. The design is applied across all beers meaning they're easy to spot on a crowded beer shelf. I think they were all designed by tbd who have also worked with Deschutes.
I particularly like this one because its very attractive and would appeal to both genders plus I'm a fan of owls. Also spot the upside down owl forming the lower half of the face! And (as Reuben points out in the comments below) the smaller owl between the eyes of the main owl.
I asked Odell what the reasoning behind an owl for pilsner was and was told "The owl is a classic yet sometimes mysterious creature, like the beer". I can see that. (I wasn't actually a fan of this beer, finding it a bit too sweet for my palate but the label is brilliant. )
I particularly like this one because its very attractive and would appeal to both genders plus I'm a fan of owls. Also spot the upside down owl forming the lower half of the face! And (as Reuben points out in the comments below) the smaller owl between the eyes of the main owl.
I asked Odell what the reasoning behind an owl for pilsner was and was told "The owl is a classic yet sometimes mysterious creature, like the beer". I can see that. (I wasn't actually a fan of this beer, finding it a bit too sweet for my palate but the label is brilliant. )
Odell also has a great logo with the company name sculpted to fit into the outline of a hop. Again this is consistent across bottle tops, beer mats and stickers. Sometimes the bottle lid will say "seasonal ale", sometimes it may be a different colour, but they all stick to the same house style, meaning you can spot them in a pile of bottle caps.
Whilst on the subject of owls, special mention must be made of the Hitachino Nest bottle lids and labels. These Japanese beers feature owls heavily. Its worth visiting their website which is well designed, cute and fun to play with. I gave a bottle lid to my girlfriend and she now has a small collection of other bottle lids.